Guides · The build · Press

Insights.

How to pick, fit and care for a performance hat, how the APEX Hydro is built, and everything press needs in one place.

A runner in a hot pink NOGNS cap on a coastal path at sunrise

Guide · 9 min readPerformance cap guide: fit, fabrics, features, and careHow performance caps handle sweat, ventilation, brims, closures, and fit, plus how to choose one for running, training, hiking, travel, and hot weather.

All articles

A fitness model in a black NOGNS cap in a skylit gym above the ocean

Field guide · 5 min readHow to choose a hat for pickleball, training, and travelA short decision framework for one cap that covers court sport, gym training, and daily travel.

An athlete in a black NOGNS cap beside a heavy bag in a sunlit gym

Field guide · 5 min readRunning hat vs training hat: what actually changes?The real differences between a running hat and a training hat: profile, structure, ventilation and closure.

Inside a NOGNS cap: perforated panels and the branded inner band

Field guide · 6 min readWhat makes a good performance hat?The four things a real performance hat has to get right: sweatband, ventilation, fit, and decoration.

Laser-perforated side panel with the small embroidered hex N

Field guide · 5 min readBreathability, fit, and sweat: three things that make or break a capAirflow, secure fit and moisture management, and why a cap has to solve all three together.

The NOGNS cap in Hot Pink with the white embroidered hex N

Field guide · 4 min readBest colors for performance hatsHeat, dirt tolerance, and which of the nine NOGNS colors carries across the widest range of use.

The back of a black NOGNS cap: perforated panels and the adjustable snap closure

Fit · 4 min readHow to measure your head for a better cap fitA 60-second method for measuring your head correctly before you buy.

The white NOGNS cap with the black embroidered hex N

Care · 3 min readHow to care for a performance hat without ruining its shapeA simple routine for keeping your cap in shape: hand-rinse, reshape, air dry, and what to avoid.

Macro of the white embroidered hex N on a black NOGNS cap

The build · 5 min readWhy direct embroidery matters on performance headwearWhy NOGNS stitches its marks into the shell instead of using patches, badges or heat transfers, and what that means for how long the hat lasts.

The NOGNS cap in Nardo Grey, front three-quarter view

The build · 4 min readStructured vs low-profile performance hatsThe trade-offs between a structured crown and a low-profile crown, and where the APEX Hydro lands.

A fitness model in a black NOGNS cap in a bright skylit gym

Brand story · 5 min readHow NOGNS thinks about performance headwearThe standard NOGNS is building toward, and what has to qualify before any color ships.

The NOGNS cap in Sand with the white embroidered hex N

Brand story · 5 min readThe Carlsbad standardDesigned in Carlsbad, California. The build standard NOGNS is developing toward.

Press & media

Press kit.

Writing about performance headwear, court sports or training gear? Use the facts and files below, and email info@nogns.com for interviews, samples or images.

Brand: NOGNS performance headwear
Home: Carlsbad, California
Founder: Heath Squier
The cap: APEX Hydro, one model
Colors: Nine
Fit: One adjustable size, 56–61 cm

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