Brand story · 5 min
The Carlsbad standard.
Designed in Carlsbad, California. The build standard NOGNS is developing toward — pending final sample approval.
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Field notes.
Notes from the road, the track, the studio. What we're building, what we're learning, who we're building it for.
Guide · 9 min
Performance cap guide: fit, fabrics, features, and care.
How performance caps handle sweat, ventilation, brims, closures, and fit — and how to choose one for running, training, hiking, travel, or heat.
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The build · 6 min
Why we embroider every mark directly into the shell.
A stitched hexagonal N sinks into the panel and lives with the hat. A molded badge is a separate part waiting to peel. We picked the harder decoration.
Read the noteQualification protocol · 5 min
What the first 25 wash cycles have to prove.
Crown recovery, sweatband rebound, embroidery integrity, dye stability and closure hold — the preproduction checks every color must pass before release.
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Materials · 4 min
The sweatband is the whole hat.
Most of the perceived comfort in a cap comes from a 2cm strip of fabric. So we obsess over it.
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