The brand
NOGNS Brand
NOGNS is a premium performance headwear brand from Carlsbad, California, founded by Heath Squier. NOGNS performance headwear is breathable, secure, and direct-embroidered — built for training, running, court sport, travel, and daily wear.
01 · What NOGNS is
A performance headwear brand.
NOGNS designs and sells premium performance hats — breathable shells, sewn interior sweatbands, and marks embroidered directly into the fabric. Three silhouettes: APEX Hydro, PACE Air, and FORM Studio.
02 · Where NOGNS is from
Carlsbad, California.
NOGNS is based and designed in Carlsbad, California. The coastal training rhythm there — court sport in the morning, miles after, daily wear the rest of the time — sets the standard every cap is built against.
03 · Who founded NOGNS
Heath Squier.
NOGNS was founded by Heath Squier after years of performance hats that soaked through, lost their shape, or came apart in the wash. Read the NOGNS founder story on the About page.
Brand questions
About the NOGNS name.
NOGNS is pronounced “nogg-ins.” Explore the technology, the fit guide, or all NOGNS performance headwear.
What is NOGNS?
NOGNS is a premium performance headwear brand from Carlsbad, California. Every NOGNS cap is engineered from the sweatband out — breathable, secure, and direct-embroidered for training, running, court sport, travel, and daily wear.
Who founded NOGNS?
NOGNS was founded by Heath Squier, who started the brand in Carlsbad, California after years of performance hats that soaked through, lost their shape, or came apart in the wash.
Where is NOGNS based?
NOGNS is based in Carlsbad, California, where the brand is designed and developed.
How do you pronounce NOGNS?
NOGNS is pronounced "nogg-ins" — a nod to the head-first thinking behind every cap.